Senior Officer, Business Marketing (40000554)

## Job Purpose

The job holder responsibility for designing, proposing business marketing activities through:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management

## Key Accountabilities (1)

Business Marketing Planning and marketing performance management
- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
- Execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Prepare, propose and implement NPS survey
- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

## Key Accountabilities (2)

Design marketing content for program/campaign
- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

## Key Accountabilities (3)

Marketing campaign management
- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

## Key Relationships - Direct Manager

Director, Business Marketing

## Key Relationships - Direct Reports

N/A

## Key Relationships - Internal Stakeholders

Other units in division, other units in TCB

## Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

## Success Profile - Qualification and Experiences

- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Priority to have a master's degree or higher
- Minimum 5 years in the position related to financial analysis / credit / market research, marketing of finance and banking
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 550 or equivalent