Senior Expert, Distribution Support (50000148)

Job Purpose

As a senior expert, this role is responsible for designing strategic frameworks to enhance sales force enablement. It oversees business process optimization, advises on system implementation, mitigates risks, and drives quality improvements. This position plays a pivotal role in elevating the business support function as a strategic growth driver across distribution channels.

Key Accountabilities (1)

1. Strategic Process Design & Optimization for Sales Support

• Develops national operational frameworks to streamline and enhance sales support workflows

• Acts as a senior advisor in building comprehensive onboarding programs to accelerate productivity and effectiveness of new sales personnel

• Designs and manages flexible system access tools with integrated security and performance tracking

• Leads development of digital learning platforms for sales operations, including e-learning, simulation tools, and AI chatbots

• Evaluates onboarding efficiency through data analytics, feedback, and KPIs to refine tools and content

• Regularly reviews and standardizes processes in coordination with IT and operations to ensure system consistency

Key Accountabilities (2)

2. Content Strategy & Distribution Business Enablement

• Oversees content governance across product documents, distribution policies, and multi-channel sales procedures

• Develops content audit models and KPIs to ensure accuracy, relevance, and timely delivery to sales advisors

• Leads internal communications strategy for business initiatives, aligning corporate messages with field operations

• Coordinates nationwide campaigns including business seminars, advisor conferences, and customer events—ensuring consistency and high-quality delivery

• Architects award programs for top performers: builds transparent frameworks, applies digital scoring tools, and leads recognition ceremonies

• Analyzes feedback from agents, event results, and content engagement to propose strategic improvements

Key Accountabilities (3)

3. Functional Leadership & Capability Development

• Represents the function in cross-department strategic projects, particularly those involving technology transformation and customer experience innovation

• Designs mentoring and coaching programs for junior specialists, sharing practical knowledge and project experience

• Supports HR and leadership in building advanced competency frameworks, SOP models, and performance evaluation systems

• Contributes to career path planning for business support professionals, aligning individual growth with organizational goals

Key Relationships - Direct Manager

Director/Senior Manager/Manager, Distribution Support;

Key Relationships - Direct Reports

Key Relationships - Internal Stakeholders

Internal Function, Divisions in company

Key Relationships - External Stakeholders

Ministry of Finance (for licensing and regulatory compliance), bancassurance partners (for sales execution and contest coordination), certified training institutions (for agent qualification and upskilling), CRM technology vendors (for license, contest and training systems), and audit or reinsurance partners (for operational process reviews and sales governance support).

Success Profile - Qualification and Experiences

Bachelor's or Master's degree in Business Administration, Finance, Insurance, etc.

Priority is given to those with professional certificates or specialized training related to sales enablement, CRM system management, or contest program development

At least 12 years of experience in designing, executing, and enhancing operational support functions for multi-channel life insurance sales distribution.

Demonstrated experience in agent license management policy, contest oversight, and development of sales capability-building programs and advisory frameworks.